Native musician brings powwow ringtones to cellphones
Last Updated Jun 8 2006 09:39 AM CDT
CBC News
www.cbc.ca/manitoba/story/mb-ringtone-20060608.html?ref=rss<http://www.cbc.ca/manitoba/story/mb-ringtone-20060608.html?ref=rss>
Tired of hearing that same old "ring-ring" when you
get a call on your cellphone? The sound of traditional
native powwow music could soon signal your calls,
thanks to a Manitoba musician.
Michael Esquash Sr., frontman and lead singer with
Spirit Sands Singers, an aboriginal singing group,
will be offering the ringtones through his record
label, War Pony Records.
"I think it's going to be something big. I think
people are interested in having a different ringtone —
answering your phone in a crowded place and having
powwow music going," he told CBC News.
"You know it's your ringtone. It's unmistakeable. It's
yours."
People are already calling him constantly for the
ringtones, Esquash said, even though they're not yet
available commercially.
However, that could soon change: MTS, Manitoba's
telephone system, may add Esquash's powwow ringtones
to its options for subscribers.
"It's such a unique style," said Nicole LeClair,
marketing manager at Elite Communications, an MTS
dealer. "We do it with rap. We do it with hip-hop. Why
not do it with aboriginal culture as well? It's pretty
cool."